About Us

Hi, I’m Chloe Aw — the founder of AW.

This brand was born from a simple wish: to see clothing that speaks openly, proudly, and playfully to our WLW community. I’ve always wanted fashion that could express my identity without needing explanation — but most of what I found leaned too neutral or androgynous.

So I set out to create pieces that feel bold, fun, and unmistakably us — clothing that lets both femmes and mascs show who they are without having to say a word. I especially wanted to create space for femmes to express attraction visibly and confidently, in a way that feels natural and stylish.

AW is for the girls who like girls.

Wear us loud, wear us soft, wear us unapologetically.